Beverly PennellsFounder & Master Trainer
Founder & The MUHLE Story

Beverly Pennells — Founder & Master Trainer.

Beverly Pennells is the Founder and Director of MUHLE Glow Beauty (Pty) Ltd. With over 30 years of experience in healthcare, beauty and wellness — including at the Grey's Hospital Radiology Department (1989–1999) — she brings together her passion for skincare, cosmetics, hair care, wellness and education to create a brand that inspires confidence and transformation. Her mission is to empower women and aspiring beauty professionals, provide high-quality beauty, skincare, haircare and wellness solutions, and create accessible beauty education through the MUHLE Glow Beauty Academy — helping people learn, earn, grow and build sustainable opportunities.

“Beauty is not only about appearance — it is about confidence, self-care, empowerment and believing in your own potential. MUHLE Glow Beauty was created to help people glow from within and build a brighter future.”
— Beverly Pennells

01

Mission

Premium beauty, skincare, haircare and wellness products; industry-leading education through the MUHLE Glow Beauty Academy; empowering beauty entrepreneurs with practical skills and business knowledge; leveraging AI and digital innovation for a modern learning experience; and building a community founded on integrity, excellence, innovation and service.

02

Vision

To become Africa's leading beauty and wellness brand, empowering individuals through innovative, high-quality products, world-class education and technology-driven learning that inspires confidence, entrepreneurship and financial independence.

03

Core Values

Excellence · Integrity · Innovation · Empowerment · Quality · Professionalism · Respect · Continuous Learning · Customer Satisfaction · Faith & Purpose.

Our Exhibitors

Proudly exhibiting with MUHLE.

The partners and brands exhibiting alongside MUHLE Glow Beauty.

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